October 2, 2022
Get Your Instagram Strategy Right

Get Your Instagram Strategy Right

‍The world has become a visual society and businesses have started incorporating visuals and images into their marketing strategies to attract new customers. Whether you’re brand-new to Instagram or you are an established user with a large following, there’s a high chance that you might be missing out on some great opportunities for your business. Today, more than half of the population is using Instagram as their primary social media channel. In other words, if your target audience is using Instagram and you aren’t as well, then you’re lagging way behind the curve. Furthermore, users with an active Insta account are three times more likely to buy from brands they follow than those who don’t have one. That means if you want to increase the number of your followers, sell more products, get more engagement from your existing ones, or use MrInsta for free Instagram likes. Optimizing your Instagram strategy is imperative.

Do Your Research

Automatic research is one of the most important things you can do for your Instagram strategy. When you’re starting, it’s important to find out what your competitors are doing, what users like and don’t like on the platform, what kinds of posts get the most engagement and what types of images and videos work best. This will enable you to have a better idea of what content and strategies will work best to grow your account. After you know what content to include, you can start planning the posts that you’ll publish. It’s important to take things slow when you’re first starting so that you don’t overload your account with too many posts at once.

Create great content

Instagram content is meant to be interesting, engaging, and captivating. If your account looks like every other one, then your audience will quickly forget about you. To stand out, you need to create content that your audience will want to see. That content can be images, videos, infographics, and other forms of media that are engaging and relevant to your audience. You can also try to create Instagram accounts for specific topics and interests. If you’re into fashion, you can create an Instagram account for fashion brands. If you’re into food, you can create an Instagram account for food brands. By creating accounts for specific topics and marketing them to your target audience, you can make them want to buy products from your brand.

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Optimize Your Photos and Videos

For every post you publish on Instagram, you need to consider the CTA that you want your audience to complete. You can promote your current or upcoming products, or you can promote your services and other forms of products that you offer. You can promote both the organic and paid variations of your products depending on your audience’s interest. The way you optimize your images and videos will determine how much engagement you get from your followers. You need to optimize your images and videos to get more likes and views. You can do this by following the steps below. 

  • Use the right lighting for your images.
  • Edit your photos to remove blemishes and unwanted objects from the image. 
  • Add a caption to your image to explain what the image is about.
  • Use a good quality filter or effect to make your photos more interesting. 
  • Include a lot of likes and comments on your posts. 
  • Use hashtags in every post that you publish to increase the chances of getting noticed. 
  • Consider scheduling some posts to be published at a minimum time every day. 
  • Include a call to action in every post to ask your followers to complete the action you’re promoting. 
  • Consider using different hashtags for your posts. 
  • Repost some of the posts that you get a lot of likes and comments on. – Create a series of posts that are about a certain topic. 
  • Include a link in every post that you publish on your Instagram account.

Engage With Your Audience Regularly

Instagram users love to engage with other people and brands on the platform. That’s why the most popular posts on Instagram are the ones that include comments from other users. If you want to get the most engagement out of your posts, you need to interact with your followers. You can do this by commenting on their posts and liking their photos. You can also follow your followers and unfollow those who don’t interact with you back. When you comment on other people’s posts, you are also promoting your brand and product. Other people are likely to notice this and they will most likely comment on your post too.

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Don’t forget About Organic Growth

While your Instagram strategy is important, you shouldn’t forget about the fact that Instagram is a platform that can be easily manipulated. This means that you need to be diligent while optimizing your account and ensuring that you don’t spam your followers with too many irrelevant posts. You need to ensure that you are growing your account slowly and steadily. That way, you’re more likely to stay on Instagram for a long time. You should also be wary of Instagram’s algorithm and what measures it is taking to hide accounts that aren’t performing well. This means that you should be aware of your following and how you can increase it if necessary.

Include A Call To Action In Every Post

The call to action is what you want your followers to do after they have seen your Instagram post. That action can be anything from sharing your post to purchasing your products. You can include a call to action in every post that you publish on Instagram. This will help you to get more engagement from your followers because they are likely to share your post and buy your products if they are provided with an action. You can use the following call-to-action phrases in your posts

  • Follow you – This means that they want to follow your account. 
  • Like your post – This means that they want to like your post. 
  • Comment on your post – This means that they want to comment on your post. 
  • Share your post – This means that they want to share your post. 
  • Buy your product – This means that they want to buy your product. – Subscribe to your channel – This means that they want. 
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Include Other Forms Of Marketing Too

If you want to increase your Instagram strategy, you also need to think about how you can incorporate other forms of marketing as well. This means that you can use the same strategies and tactics that you would use for other forms of marketing that you do offline, like placing advertisements and conducting email campaigns. When you place advertisements and conduct email campaigns, you can use the same guidelines and strategies that you would use for Instagram marketing. This will enable you 

  • Use images and videos that are captivating and interesting.
  • Include a call to action in every post. 
  • Write compelling, interesting, and engaging content. 
  • Optimize your photos and videos. 
  • Engage with your audience regularly. 
  • Don’t forget about organic growth. 

Wrap Up

Instagram is a visual platform, so you need to ensure that you are using it the right way. The best way to do this is to optimize your strategy and ensure that you are getting the most out of the platform. This means that you need to publish high-quality content that is engaging and captivating and includes a call to action in every post. You also need to include other forms of marketing like advertisements and email campaigns, as well as organic growth. This will enable you to grow your Instagram account and make the most out of the platform.